Last week the Pantone Colour Institute announced its hotly-anticipated Colour of the Year 2018 - Ultra Violet. According to Pantone, Ultra Violet communicates "originality, ingenuity, and visionary thinking that points us towards the future." Who knew that a colour could wield so much power!
As the global authority on colour trends, and therefore hugely influential across design, fashion and lifestyle, their optimism is certainly welcome. But what does it mean for wedding trends?
I think it's fair to say that the wedding industry is still processing the announcement. We all felt quite comfortable with Greenery, Pantone's Colour of the Year 2017, but Ultra Violet is so bright and - dare I say it - garish, that it's hard to see it being a popular choice.
Instead, trendy-savvy brides will opt for hints of violet, most obviously in their wedding flowers. The list of purple flowers - wisteria, lilac, sweet peas, scabious, hydrangea, clematis - extends quite a long way and includes some bridal favourites. It is possible to use it alongside pastel shades in summer and autumnal colours like red and ochre later in the year.
There are some beautiful examples of purple being used very tastefully in this way. Take this delicate Peggy Porschen wedding cake for instance - absolutely stunning!
Or this bouquet by Jo Flowers - vibrant, yet still whimsical and romantic.
In the spirit of this "provocative and thoughtful" shade of purple, I'd love to know what you think!
If you would like more advice about choosing your wedding colour scheme, please send me an email via firstname.lastname@example.org.
For more information about Pantone Colour of the Year, visit www.pantone.com