Find your dream dress at Luella's Bridal, Wimbledon Village

It has been a joy getting to know the team at Luella's Bridal and I'm really excited to announce that I'm offering their brides 25% off my planning services throughout this month.  Give the ladies a call on 020 8879 7744 to book your bridal appointment and to arrange a free consultation with me.

You're in for a real treat when you visit the boutique! Climb the stairs and a haven of bridal beauty awaits. I chatted to Rachel, Owner and Creative Director, about the new dress collection she has designed and what it's like to be a Luella's bride. Enjoy!

Tell us a little bit about Luella's Bridal

Inside Luella's Bridal
Beautiful dresses at Luella's Bridal

Luella's is a unique bridal boutique located in the heart of London's beautiful Wimbledon Village. We sell a variety of gorgeous bridal products, including wedding dresses, bridesmaid dresses, shoes and accessories. We are the exclusive UK stockists for the majority of our products, the exclusive London Stockist for Charlotte Mills shoes and we also have our own wedding dress collection. 

Your 2018 Collection is absolutely stunning! The pictures are still top-secret, but we'd love to know what we can look forward to...

We designed our collection in partnership with Trinidadian jewellery designer, Sarah May. It includes five distinctly different dresses, which have been carefully designed to match her stunning collection of rings: Happy, Love, Dream, Believe and Abundance. Each ring was inspired by Sarah's original engagement ring and her subsequent life journey and can be interpreted in the wearer's own unique way. 

Our dresses reflect our beautiful free-spirited brides and include a mixture of understated and intricately beaded slip-style dresses and beautiful lace and tulle gowns. Each one has an element of sparkle, so even the simplest style still looks and feels special. They feature a selection of low plunging backs, soft flowing skirts, stunning hand-beaded lace and our signature pleated skirt.

I'm proud to say that the collection was designed by The Luella’s Team and all of the dresses are handmade in the UK using a selection of the finest French laces, silk, satin, tulle and beaded appliqué, in a blend of soft ivory, cream and blush tones. 

Feeling special at Luella's bridal

So how does it feel to be a Luella's Bride? 

We try our best to make our brides feel as relaxed as possible when they visit the boutique. We have two showrooms so we can guarantee that each bride has a completely private appointment. All of our stylists have a background in fashion and are very aware of what styles of dresses suit different body shapes; the fact that we have our own collection also gives us the flexibility to make some adjustments to the styles, ensuring that our brides can have the exact dress that they want.

We encourage our brides to come along with a small group of their family and friends so that they can really enjoy the appointment and share this special moment with people they love. 

Can you give 2018 brides some advice about choosing their dress? 

We're so excited about the wedding dress trends for 2018 and we think we have them all covered at Luella's. Our collections include everything from relaxed boho style dresses to more traditional style gowns and sleek understated styles. They include a range of off-the-shoulder, backless, deep v and high necklines, in a range of soft muted colours.

Luella's Bridal 'Una'

Luella's Bridal 'Una'

Shanna Melville 'Bella'

Shanna Melville 'Bella'

Basically, anything goes this year, and it's up to brides to choose what makes them feel special and what works for them. We love helping our brides to become a more beautiful version of themselves for their wedding day and think the most important thing to do is just enjoy the experience. 

Sally Eagle 'Genevieve'

Sally Eagle 'Genevieve'

What should a bride keep in mind when choosing her accessories?

Choosing your accessories is a very personal thing. There are so many things to consider, including the location of the wedding, the style of your wedding, the design of your dress, how you're styling your hair…

We encourage our brides to experiment and to consider mixing different styles of accessories to create a more effortless vibe. From a practical point of view, it's sometimes easier if you start with the accessory you think is going to be the main focal point - so either a beautiful headpiece, a stunning necklace, bracelet or earrings - and then work from there. 


Luella’s is a unique bridal boutique located in Wimbledon Village, London. It is a beautiful place to have a dress appointment, get a bit of help with your styling, choose your bridesmaid dresses or try on shoes and accessories. Discover the collection online at