Introducing... Sanni Sorma, wedding hair and makeup artist

I had the pleasure of meeting Sanni Sorma at a photography workshop last year. You know when you just click with someone? Well Sanni is one of those people! Her warmth and bubbly personality make her a joy to be around and she is so good at what she does that I honestly cannot recommend her highly enough.

I caught up with her recently to find out more about her approach to bridal hair and makeup and I also asked her for her take on the big trends for 2018. Put your feet up and enjoy!

Hi Sanni! Tell us about what you do.

I’m a freelance hair and makeup artist. I work mostly on weddings, but I also do TV and some fashion shoots. I'm so lucky that my work takes me all over the world! This summer I have a few weddings in Italy and I also travel extensively in France.

Photo credit: Ian Holmes

Photo credit: Ian Holmes

Have you always been a makeup artist?

No - I originally studied Fine Arts and after graduating I worked in advertising as an Art Director. It wasn’t what I loved doing though. On shoots I would always end up chatting with the makeup artist because I thought their job was so much more interesting than mine! My heart has always been in makeup and 7 years ago I decided to retrain. I was living in Paris at the time and that’s where I started my career.

You're absolutely passionate about what you do - what is it about makeup that you love so much?

For me it’s much more than just putting makeup on a pretty face. In fact, I love doing makeup on ‘real people’ more than models. My favourite jobs are weddings because I enjoy working with the bride to make her 'look' one she’ll love forever. 

Do you have a favourite bridal look, or do you like to experiment?

I would say my signature look is big eyes, lots of individual lashes, glowing skin and ‘your lips, but better’ lips. For bridal, it’s best to keep ‘experimentation’ to a minimum!

What's your design process and how do you work on the wedding day? 

After a bride books me, I’ll organise a Skype call so that we can get to know each other a little better and discuss her bridal look in detail. I always encourage my brides to gather lots of photos of looks they like. I find this really useful, as one person’s smokey eye is somebody else’s daytime look!

If we’re having a trial, I will usually reserve three hours for hair and makeup. It might seem like a long time, but it’s better to have too much time than to be rushing. I have had brides who had their hearts set on a specific hair style, but when they see it on themselves, they realise it’s not what they want after all! I like to have time to try out other styles too.

On the day itself, I like to arrive early and get everything set up. I always try to create a relaxing atmosphere. As I see it, my job is not only to make the bride look incredible, but also to keep her calm, make her happy and most of all FEEL beautiful!

Photo credit: Le Secret d'Audrey

Photo credit: Le Secret d'Audrey

What are the three makeup products you couldn't manage without?

Easy! Illamasqua Hydra Veil and Skin base foundation; Hourglass blush and RMS Beauty Living Luminizer.

Can you give the brides reading this some advice on choosing their hair and makeup?

For hair, the most important factors are the texture of your own hair, the style of your dress (especially the neckline) and how you feel most comfortable wearing your hair. Look at lots of styles and collect images you like on Pinterest.

For makeup, something that looks great on Pinterest might not necessarily look good on you. If you’re unsure about your makeup or hairstyle, have a trial and take a lot of photos in different lighting.

For those brides who are getting married soon, do you have any tips on how to look after their skin and hair?

First of all, if your wedding is less than a month away, DON'T change your skincare! Drink lots of water everyday, try to get rest and stop worrying about your skin. The more you stress, the more it will show up on your face.

If you have a bit more time, let’s say 6 months, you can consider having a few facials and switching up your skincare. This way your skin will have time to adjust.

I’m a huge believer that what you eat makes a big difference. Cut down on processed foods and especially sugar and dairy. This has certainly made the biggest difference to my own skin.

What do you think will be the most important bridal hair and makeup trends in 2018?

For hair, the up-dos will be bolder and higher. Think topknots and high sleek ponytails. If the hair is down there will be a lot of natural texture and not ‘too perfect’ waves. Big and bold plaits will also be very in.

For makeup, the ‘no makeup’ look will be big. The skin is the major focus with this look and strong brows look great with it too. I’m so pleased that the overly contoured look will start to go out. For photos, it’s great to do a bit of contouring, but I think it’s gone way too far!

Photo credit: Le Secret d'Audrey

Photo credit: Le Secret d'Audrey

When you're not busy working, how do you like to spend your time?

I’m an aspiring minimalist so I constantly have a de-cluttering project on the go. I love to experiment with vegan cooking and of course I love to shop for makeup!


For more information about Sanni and her work, please visit her website Sanni has a brilliant YouTube channel (@MissMai27) where you can watch her giving makeup tutorials.

Image credits: Ian Holmes and Le Secret d'Audrey